What should you consider when creating a pricing page?
1. Keep it Simple
When we investigate great Pricing pages like Hubspot, Zendesk , Notion, we can see that they’re keeping the design simple to users focus on pricing and benefits. B2B SaaS is more relevant to the value you provide to your users, and differentiation between good customer in this context here the receivers of the created value. You don’t want to get bad customers, and differentiating good customers in this section is related to how you transform your products’ value for them.2. Start with a Free Option to attract users
Free options reduce friction. Startups generally need to reduce friction in onboarding and customer retention. Eliminating the initial purchasing barrier allows your PLG to work more efficiently.3. Use a value-focused headline
Value-focused headlines shift your messaging cost to outcomes. Customers buy your products but pay for the value they create, so if you express the value better, you can immediately address their “what is in it for me?” question.4. List only essential features under the packages
Essential features deliver your core value proposition. For example, “Unlimited team members” is more impactful than listing granular features like “user management, role settings, team permissions” separately.5. Emphasize your best plan with visual cues
When users see a “recommended” plan, they have a clear starting point for comparison, which speeds up their decision-making process. Recommending a plan to your users shows that you understand their needs and aren’t just pushing the most expensive option.6. Build trust with testimonials, customer logos, or reviews
In the B2B context, it increases conversion if they’re respected companies because they think that our peers are using this tool. Customer proof elements work 24/7 as a silent salesforce, providing third-party credibility that’s more persuasive than any marketing copy.Which prompts give crafted results at Polymet?
There are some targeted prompt examples for better pricing pages that we tested and analyzed, which work great at Polymet. However, you should consider that the best prompts give you better context.Value-focused prompt
Conversion-focused prompt
User-centric prompt